The Italian style is something unique and sought-after all over the world, learn how to guide companies in their internalisation processes with our marketing and communication of Italian style master.

However, in order to develop culture-specific strategies for the rising markets, marketing professionals need to acquire both technical and cultural competencies. To enrol to this programme, we require a Bachelor’s Degree, other qualifications in fashion, design, liberal arts or equivalent titles.

Your academic journey

Things you will learn

You will be able to enhance Made in Italy, manage and develop communication plans based on marketing strategies and pursue the objectives of the communication campaign. You will be able to relate with work teams and professionals, bringing with them an innovative and creative vision in marketing and communication.

You could join the Marketing office as a support to traditional and digital communication management activities – as communication manager, marketing assistant, social media manager, or commerce coordinator –  Alternatively in a Communication Agency as project manager, account, marketer or digital specialist.

Subjects

• The Made in Italy
• Digital Marketing
• Business English
• Economics Business Organization
• Logics and agency organization
• Basics of Marketing
• Brand Management
• Strategic Planning Communication
• Advertising Communication

Final exam

The final exam is structured in two parts, a written thesis presenting the theoretical topics and a practical exam.

Internships

You will complete your training with a work experience offered by one of our partner companies.

Experience, work and learn

Our teaching method stimulates engagement and active learning. Students can experience and learn in an ever moving open lab, with actual projects and role-playing activities. 30% Lectures, classroom activities, reading and studying, 70% Practice, labs, creation and presentation of personal projects, workshops.

Your future after the Academy

During the marketing and communication of Italian style master you will acquire entrepreneurial and creative competences that will help you work in a constantly growing market and follow companies in their internationalisation process.

Benefits for students

We offer 10 scholarships to partially cover the enrolment fee for the most talented students. The scholarship covers from 40% to 70% of the total price and is allocated on the basis of the students’ income and merit. Please contact the Master Office for further information.