The Bachelor’s Degree in Cinema and Advertising Direction aims to provide the cognitive tools for the creation of audiovisual products for both cinema and advertising.
The goal is to provide students with all the elements to learn the production process of different visual formats (feature films, short films, commercials, teasers, etc.), from creative writing to editing, production and post-production.
Through theory and practical courses you will acquire a complete training that includes full knowledge and mastery of the entire production process, in which the Director coordinates the various professionals involved, stimulating their creativity and synergy for the production of multimedial contents.
I Year
| Subjects | ECT |
| Cinematography I | 10 |
| Scriptwriting | 8 |
| History of cinema | 6 |
| Direction for advertising I | 4 |
| Direction of photography | 6 |
| Film shooting techniques | 8 |
| Set design I | 6 |
| Elements of production organization I | 4 |
| Basics of computer science | 4 |
| English | 4 |
| Total ECT | 60 |
II Year
| Subjects | ECT |
| Cinematography II | 10 |
| Copywriting | 8 |
| History of video advertising | 6 |
| Direction for advertising II | 8 |
| Direction of photography | 6 |
| Editing techniques | 8 |
| Elements of production organization II | 4 |
| Sound design | 6 |
| Set design II | 4 |
| Total ECT | 60 |
III Year
| Subjects | ECT |
| Cinematography III | 10 |
| Direction for advertising III | 8 |
| Costume for the entertainment | 6 |
| Elements of production organization III | 6 |
| Video editing | 6 |
| Audio and mixing | 6 |
| Electives | 6 |
| External/internal extra teaching, other linguistic and computer skills, internships, and reports | 4 |
| Final Exam | 8 |
| Total ECT | 60 |
Experience, work and learn
Our teaching method stimulates engagement and active learning. Students can experience and learn in an ever moving open lab, with actual projects and role-playing activities. 30% Lectures, classroom activities, reading and studying, 70% Practice, labs, creation and presentation of personal projects, workshops.
Your future after graduation
You will be able to work in different roles, including Director, Art Director, Video maker, Script analyzer, Director of photography and also working as a freelance for individuals, companies, production agencies, creative agencies, film or television productions.